The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention
نویسندگان
چکیده
منابع مشابه
Luxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers
The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...
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The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.
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Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...
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ژورنال
عنوان ژورنال: Market-Tržište
سال: 2018
ISSN: 0353-4790,1849-1383
DOI: 10.22598/mt/2018.30.1.41